The free GA4 audit

The free Google Analytics audit checks one Google Analytics property for the faults that quietly change its figures — and every report built on them, Google’s own included — and says what each is worth and how to fix it. It is free, needs no card and starts no trial.

What it checks, over the last 28 settled days:

• Each order is counted once. No purchase is recorded twice, and no order ID is shared by many purchases.
• Every order has an ID. Each purchase carries a transaction ID, so repeats can be removed.
• Orders carry their value. Paid orders record their revenue, not only their item prices.
• Payment pages don’t take the credit. Sales are credited to what brought the buyer, not to PayPal or Stripe.
• Your own site isn’t a referrer. A visit moving between your own domains is not counted as a new one.
• Visits have a known source. Few visits land in “Unassigned”, missing from every channel report.
• Key events are still recorded. None of your key events has suddenly stopped arriving.

The order checks run only on a property that records purchases; the result says when they were skipped. A property with fewer than 100 visits in that time gets no verdict, because a fault cannot be told from chance.

What it needs. Sign in with Google and let Glancely see your Google Analytics data — Google asks for that alone, a permission that can only read. Viewer access to the property is enough. Nothing in your Google Analytics can be changed, and nothing of your analytics is stored.

Afterwards. You can email yourself the result and check other properties — 10 new checks a day. If you start a trial from the result, the property is connected and the same checks run on your Overview each time you open it. If you don’t, your sign-in is deleted 30 days after you last used it.