Behaviour, in the sidebar with a BigQuery tag, is built on your Google Analytics raw events. Without them it shows how to connect them; the rest of Glancely works either way. Setting it up is in Raw events from BigQuery.
It reads one property at a time and takes only a date range. Each tab runs its own query when you open it, and the answer is kept for a few hours, so switching back and forth costs nothing.
The tabs
- Tracking health — whether the numbers can be trusted: orders counted twice, purchases with no value, your own payment pages showing up as referrals, events with missing details. A score, and what to fix first.
- Attribution — which channels get the credit for a sale under several different rules, from last click to a data-driven one, and how long and how many visits it takes people to buy.
- Customers — who comes back to buy again, how long between orders, which channel brings the customers worth most over a year, and which first purchases bring people back.
- Products — what earns the money, what people add to the cart and leave, and what is bought together where orders often hold several things.
- Funnel — your funnel steps in the order people did them, how long each step takes, and which of your own events go with buying. Steps your site does not send are named rather than shown as zero.
- Search & forms — what people search for on your site and whether they then bought, and how many send each form. It needs your site search and forms to be tracked in Google Analytics.
- What’s broken — your own events that report a failure, such as uploads or payments, and how often they fail.
- Journeys and Cohorts — the routes people take through the site, and what people who arrived in each month went on to spend. Cohorts always covers at least the twelve months up to the end of your chosen period, because a group needs months to show what it is worth.
Reading it honestly
- “People” are browsers. Someone on a phone and a laptop counts twice, unless your site sends a user ID.
- Only visits that allowed analytics cookies are in the export, so totals run lower than in Google Analytics’ own reports.
- “Goes with buying” is linked, not proven. People who do more of anything tend to buy more; read it as a place to look.
- Nothing describes one visitor. A route is shown only when at least 10 visits took it, and a search term only when at least 5 people typed it.
What it costs
Nothing extra. The queries run in our Google Cloud project and are billed to us. Each plan includes a monthly amount of raw-event reading — 1 TB on Pro and 3 TB on Business — shown on the Billing page. Behaviour warns you when most of it is used; answers already worked out stay visible after that.