Comparing properties side by side

Which property, site or ad account is doing best.

Compare, in the sidebar, puts your Google Analytics properties, Search Console sites or Google Ads accounts side by side, once you have two or more of a kind.

  • A sentence first: who leads, who is growing fastest, and anyone clearly behind.
  • A table with each figure and its change, the best and weakest of each marked.
  • A chart of how each is moving, each starting at the same point so a small site's growth reads as clearly as a big one's.
  • Each one's share of the total.

It does not add up what cannot be added: people who visit two of your sites are not counted twice, money in different currencies is not totalled, and rates are worked out from the totals rather than averaged.

The same comparison is in Reports as a PDF, and you can ask the AI assistant about it.

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