Free GA4 audit
We check your GA4 property for the faults that quietly bend your numbers — orders counted twice, payment pages taking the credit, key events that stopped — and say what each one is worth and how to fix it.
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Free · About a minute · No card, no trial started
Before Google asks
What it checks
The faults we found most often in real GA4 properties. Each one changes the figures every report shows you — Google's own included.
What you get
An example result for a made-up shop. Yours reads your own property.
Example result · example-shop.com
Your figures for the last 28 days are off in 2 ways. The most urgent is first, each with how to fix it.
5 passed2 to fix
paypal.com is credited with 71 sales worth €9,350.
Buyers coming back from paying start a new visit from the payment page, so the sale is credited to it instead of the channel that brought them (96 visits).
In Google Analytics, Admin → Data streams → Configure tag settings → List unwanted referrals: add these domains.
9 orders were recorded twice, adding €1,240 of revenue that never came in.
9 extra purchase events among 412 purchases (2.2%). Every revenue figure built on Google Analytics counts them, its own included.
Usually the purchase tag fires again when the confirmation page is reloaded or revisited. Fire it once per order.
Each order is counted once
No purchase is recorded twice, and no order ID is shared by many purchases.
Every order has an ID
Each purchase carries a transaction ID, so repeats can be removed.
Orders carry their value
Paid orders record their revenue, not only their item prices.
Payment pages don’t take the credit
Sales are credited to what brought the buyer, not to PayPal or Stripe.
Your own site isn’t a referrer
A visit moving between your own domains is not counted as a new one.
Visits have a known source
Few visits land in “Unassigned”, missing from every channel report.
Key events are still recorded
None of your key events has suddenly stopped arriving.
Before you start
Yes. The whole result is yours — every fault and its fix — with no card and no trial started. If you'd like Glancely to keep watching afterwards, that's when the 14-day trial begins, and only if you choose it.
To see and download your Google Analytics data, read-only. Google asks for it on its own screen; Glancely never sees your password.
Your sign-in — your name and email from Google — and nothing of your analytics. If you don't start a trial, the sign-in is deleted after 30 days. The privacy policy has the detail.
Four of the checks apply to every site: payment pages taking credit, your own site counted as a referrer, visits from nowhere, and key events that stopped. The three order checks are skipped when no purchases are recorded, and the result says so.
At least 100 visits in the last 28 days. Below that a fault cannot be told from chance, and the result says so rather than giving an all-clear.
Free and read-only. No card, no trial started.
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By continuing, you agree to the Terms of Service and Privacy Policy.
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